Before we jump in, we need to have a little chat about fear...
Because most people who are stuck in this phase of building a business are paralyzed with fear.
You may be there, too...
And we MUST clear the fear before getting into the niche.
The Paralyzing FEAR Of Choosing The Wrong Niche.
Allowing yourself to be ‘stuck’ on the niche selection step is a manifestation of fear.
Not choosing IS A CHOICE!
Designed to 'keep you safe from failure'
Here’s how:
If you don’t start… By allowing yourself to wallow in the niche selection process forever…
Technically you can’t fail.
But I’m here to tell you that allowing yourself to be paralyzed by fear is optional.
Allowing yourself to stay stuck in this ‘I can’t choose a niche’ place IS A CHOICE!
Now...
The Truth About Fear, Failure & Entrepreneurship
The there are 2 POWERFUL truth’s about fear, failure and success that the top 1% of entrepreneurs know...
First is that success is on the other side of failure.
Meaning you MUST go THROUGH failure to achieve success. I explain with diagrams in this video here.
Stated another way.
There is no successful entrepreneur ever who did not fail.
We get used to failing and we even focus on 'failing forward'!
Some seek out new opportunities to fail.
This is all covered in that video above... and If you've been feeling anxious or emotional about choosing the 'right niche' because 'what if I get it wrong?' you need to watch that video, now.
Second is based on a quote by Thomas Watson, a previous president of IBM…
He stated:
“If you want to increase your success rate, double your failure rate.”
I break this concept down deeper in this video here.
Once you realize that failure truly leads to success, you can give your self permission to make a choice.
If that choice leads you down a path that ends up with the niche you don’t love…
It doesn't matter because you'll be on the path to success!
Maybe you realize down the road that you don’t love the niche and you end up selling that site…
Maybe you decide to go with another niche and simply start over…
Great!
This IS the path to success!
Because here’s what REALLY happened when you jumped in:
- You just learned major life and entrepreneurial skills by starting.
- You just learned how to start a blog by actually putting the pieces together for the first time.
- You found one way that didn’t work which gets you closer to what will work.
- It took me 13 failed business attempts to find the one that made millions (explained in this video)
It is imperative that you realize your number one goal right now should be to make a decision and move forward.
There is no perfect niche for you.
There is no niche without competition.
There is your best guess for where to start…
And it’s only those who start who actually make progress eventually fail their way to success.
Commit right now to yourself to follow through on one of these three niche selection methods.
This can be your breakthrough moment.
Ok, enough mindset stuff.
Let’s dive into the niche selection stuff!