Are you getting confused with the different internet marketing strategies out there and don’t know which one to use for your online business?
Or maybe you are already drawn towards one digital marketing strategy but you have fears of failing because you have no idea how to get things rolling?
Implementing your chosen internet marketing strategy the right way is crucial to ensure success in your online business. Get it wrong, and you’re set up for failure.
I’m going to give you a fresh look at the best internet marketing strategies, explain the different strategies and give you the best tips so you can make the next most logical step to move your online business forward.
The Best Internet Marketing Strategy
The best internet marketing strategy involves three types of marketing content.
- Content to grow Your Reach
- Content to Establish Trust and Authority
- and sales pages online that earn you money
When you continually market with the only goal of making money, you sound like a desperate insurance salesman at a networking event.
Everyone has noise and information overwhelm.
When you create content that delivers value and earns trust; you quickly separate from the noise and establish authority and the monetization from your products and services becomes easy.
All you have to do is ask every once in a while and the credit cards get pulled out of the wallets.
Learn how to master this 6-figure plus internet marketing strategy in this video.
Make Digital Marketing Fun
First and foremost, your marketing strategy must be something that’s fun for you. If you’re having fun, you’re going to want to keep doing it every day.
For me, I’m a talker. I like creating videos revolving around my chosen niche, teaching people things I personally implement in my own business and life.
Currently, my YouTube channel has 64,000 subscribers and is getting thousands of views each month. Why does this internet marketing strategy work so well for me? Because it’s fun and I can bring value that makes the lives of my audience better!
For years I tried to blog because that is how my wife and I made our first internet business successful. Results?
Inconsistent blogging and no revenue!
That is why you have to pick the ONE internet marketing strategy that is fun for you to do!
What’s most aligned with who you are and is fun for you should be your very first consideration when choosing a digital marketing strategy to implement for your business.
My 5 Favorite Internet Marketing Strategies
Don’t try to nail down all 5 of these digital marketing strategies at once, you’ll spread yourself too thin and hit burnout.
Pick one internet marketing strategy to work with first, gain momentum and then you can pick the next logical move that’ll scale up the results you’re getting.
It took me about 9-months of dialing in the YouTube thing before I added in a second strategy.
Keep learning, growing, and when your first internet marketing strategy is embedded in your day, add in and start working on the next.
1. Start a Blog
Written content is the best long term internet marketing strategy if you love to write.
Why? Because the written word gets picked up by Google, the number 1 search platform in the world.
There are millions of people searching for answers and if you take the time to learn SEO, the search engines will find your content.
My wife’s blog has been around for 8 years and counting, and it just got 8 million visits last year!
But her blog wasn’t all dolled up and pretty when she started.
How do you create a blogging strategy?
All you need to get the blog marketing machine going is to determine an audience that you can write to a couple of times a week and begin publishing blogs.
If you are just starting, no one’s going to find your blog for a few months so the only thing you need to do is start a blog and connect it to google.
We’ve generated 178,632 leads for our business from blogging, the only other piece you need to add as an ability to capture email addresses and begin email marketing.
It’s a total game changer!
Having people find you when they search their problems and then capture them as a lead for your business. #win
2. YouTube Marketing - The Number 2 Search Platform
YouTube marketing is a great way to implement the new successful marketing strategy.
How do you better capture and keep your target audience’s attention by being found via search and then having the searcher watch you for 6-50 minutes!
Know, like and trust is established quickly when that happens!
Have you always been a talker, performer, and you go all out when in front of the camera?
If you don’t get self-conscious once the camera starts rolling, and you can just go on and on about a topic YouTube is the way to go.
Start a 90-day challenge and produce videos every single day for 90 days.
I have found no better way to create new habits, break down old limiting beliefs, and get momentum on your side as an Internet marketer and digital entrepreneur than doing a 90-day challenge!
Make filming a part of your daily routine. If you’re a morning person and you have more energy during the day, then make a video bright and early. If you’re a night owl, film at night. Find a time that works best for you and start making content.
Here is a checklist to optimize your YouTube videos for YouTube SEO.
Use the Right Audio and Video Equipment
Basic video marketing gear is all you need to get started.
You have to have great quality audio that doesn’t make you sound like Jabba the Hutt.
You can use your smartphone to record your videos, for the audio I use an iRig mic lav that plugs into my smartphone and has a great clear sound.
It’s hovers around $50 on Amazon, and I can record an interview and shoot videos even in a noisy environment because it doesn’t pick up too much external noise.
You don’t have to buy an expensive camera or a drone and shell out upwords of $2000 on equipment to get started creating video content.
I went two years with my cell phone and iRig before I upgraded my video marketing gear.
3. Start A Podcast - A Cheap and Easy Internet Marketing Strategy
Do you like to speak your mind but don’t care to be broadcasted in front of a large audience?
For this next internet marketing strategy, we’re talking Podcasts.
So what do you do with your podcast?
It’s basically the same thing you do on YouTube except you can hide your face and record while in your PJs!
Share tips, advice, or any valuable piece of information your audience needs. You can also use podcasting to record conversations with experts in your niche.
Doesn’t cost much at all and once you get the momentum and keep producing more content, that’s when you establish and build a relationship with them. The success secret the gurus don’t want you to know is it’s all about value. Continue offering them something of value and just give, give, give, then offer a product that can solve your audience’s problems.
Direct them to your funnel, get them into your email list, and you grow that relationship through your email follow up sequence before you make an offer.
Pro Podcast Marketing Tip
After doing YouTube for a while, I started podcasting. I use Libsyn, a podcast hosting service to publish my content. You can use it for as little as $5 a month, it really depends on how much you upload. and you can condense your files to keep the cost down.
With the amount of content I create I spend about $20 a month. But that isn’t a big deal if you’re killing it in the podcasting game with hundreds and thousands of listeners each month.
Another important tip is I recommend that you use a good headset that’s perfect for VOIP.
I have a $30 Plantronics USB headset that’s designed for call center work, which I use with free Zoom account.
Even if your internet marketing strategy includes video, I’d consider adding podcasts into the mix.
Podcast and YouTube Marketing Strategy Phase Two
Make creating and posting your YouTube videos or Podcast your #1 priority,
If you follow my advice and do a 90-day challenge around day 100 you will have your Podcast or YouTube routine dialed in.
As soon as you can, build a simple DIY sales funnel and begin collecting your YouTube viewers and Podcast subscribers email addresses.
All it is is a 2-3 page website, a basic WordPress funnel with an opt-in page so you can begin phase two of these strategies… Email Marketing
Create a lead magnet that delivers an experience and set up an email autoresponder campaign that gets results and you have an online business!
Please hear me, all you need to do to start these first internet marketing strategies and crush it is begin making videos with your cell phone and a good mic, or recording your podcasts.
This phase two is AFTER you get your first marketing pillar on auto-pilot.
4. Publish eBooks for Kindle
This one may seem off to place in the top 5 internet marketing strategies category.
Not only does this strategy generate a few thousand dollars of recurring revenue a month for our business, it is a lead generating machine!
My wife and I price her Kindle books from free all the way up to a whopping $2.99 and we use her books as a lead generation system. The goal isn’t to make a lot of money from Kindle books, it’s to get people to become aware of you and become your customer.
With Kindle book marketing strategy you can either write the book yourself from scratch or use the content that you’ve already written.
You can even outsource to a ghostwriter and then pay $300 to $500 per book for professional editing through a virtual assistant.
The last book that we published was about 50,000 words and it costs us about $200 to get it polished and professionally edited, cover design included.
A Surprise Way You Can Build a List with Your eBooks
Stick your free offer in at the beginning and end of your book so when they use the look inside feature they’ll be able to see that free offer you’re giving away at the beginning of your sales funnel.
This means they can find your landing page and get the free offer in exchange for their email without ever buying the book.
You can definitely earn recurring revenue from your ebooks, we make $2-5000 a month from recurring revenue with the amount of books we’ve published.
But, the main thing here is you can generate an explosive amount of leads from your Kindle book to get exponential growth in your business.
5. Build a Marketing Funnel
If you’ve got a few thousand dollars to start, say $2000 to $5000 on hand, then Facebook advertising and a Sales funnel is a great option for you.
This sales funnel template is the marketing strategy that revolutionized my business.
It is the fast track to make money online but it is not easy to make money out of the gate.
The length of time before you see results basically depends on how long or short the learning curve is for you.
Some people figure it out sooner while others spend thousands of dollars because they take longer to realize what works. Important factors come to play, which affect how quickly or slowly you can see results - the quality of your offer, your experience in sales, and your skills as a copywriter.
Learn it - Test it - Repeat
This marketing strategy has four parts.
Learn how to advertise on Facebook, build an opt-in page, build a sales page, and email marketing.
Ad spend can cost you upwards of $2- $5000, but when you find the thing that works, you can use it for years to come.
Split testing is the game. You want to split test your offers, your ads and headlines to discover what works and what doesn’t. This is the most expensive internet marketing strategy, but you have to find what your audience wants and it’s just part of the process.
The lowest risk with the highest amount of rewards is going to come from The Low Risk, High Return Facebook Advertising Strategy and a Minimum Viable Funnel.
The combination of those two means you don’t burn a bunch of money in creating a product that isn’t going to sell and you begin your ad spend inexpensively before you know what works.
It’s a ton of fun and the sky's the limit on the income, but it is the most risky of these 5 internet marketing strategies.
How to Gain Success in Your Internet Marketing Strategies
Digital marketing is very different from when the information age began, the shift is now attention marketing.
All of these marketing strategies work and have attention marketing at their core, where you start has to do with who you are.
To begin, choose the ONE internet marketing strategy that is most in alignment with you and roll with it.
Stay consistent and let it be fun! After all, you’re here to help your audience with something, it takes time, work and the right perspective, and then you can sell a bunch of stuff!
I hope this has been helpful for you in deciding on the best internet marketing strategy to use for your online business.
If you have insights to share, a personal experience using any of these internet marketing strategies, or a challenge you’re encountering, leave a comment below. I would love to give you a few more tips if you need, good luck on your marketing strategy journey!