So... You're here because you want to know the fastest, cheapest, and best way to skyrocket your email lead generation...
Right? ... Perfect!
You've got a ton of value and proven strategies right here in this post that's going to help you out BIG time.
Without doubt, email lead generation is the single biggest next step for content creators who have started to build an audience.
You're building an audience...
You've built your lead magnet...
And now, all you need to do is send traffic to your landing page and get people joining your email list...
Pretty simple, right?
Well, not really... Where the heck do you even start!?
It's a pretty BIG deal... And one you've got to get right.
Email Lead Generation is NOT a Walk in the Park...
According to HubSpot, around 63% of marketers claim traffic and email lead generation is their top challenge.
You've heard the term, the money is in your list, right?...
If you build a big email list, build a relationship with that list and then promote your own products or affiliates to that list, you can make a full time income online...
Well, that is true...
... But I wouldn't be doing my job as someone who has actually been there and done it and created a million dollar online business, if I didn't tell you that it DOES require HARD work to get you to that position.
You are NOT going to get to that position overnight...
... But if you put in the hard work and hours it needs to truly blossom, your email list can be something that provides income for you for decades...
And that's what I want to push home here: once you realise that building your email list and email lead generation systems are the key to your dream online business and income, then you'll spend less time jumping from one shiny object to another...
... failure to understand this, will only lead you to give up on your 'work from home' lifestyle dream, and quite frankly, I don't want that to happen to you.
Let's face it... Email marketing isn't just about lead generation. There's a LOT more going on....
... From drip campaigns to creating emails to lead scoring, you've got so much to do.
But for now, let's forget lead scoring, automation and drip campaigns, and focus on what you can IMMEDIATELY improve right now…
In this article...
You'll discover 7 proven and powerful email lead generation methods that I've personally used to earn over 120,000 leads for pennies on the dollar!
And I want you to incorporate as many of these methods as possible to ensure you start generating traffic, leads and sales fast…
That's why I've written this post... To give you the right guidance, and the right blueprint for finally building your online business in the most predictable and reliable fashion.
Top 7-Ways to Generate Leads
1) Blogging
Hands down, blogging is the number 1 low-cost lead generation strategy, and is one of the best ways to start building your email list.
Why do I say that? It's the largest contributor to the growth of both my wife and I's company and my own personal brand here on milesbeckler.com...
Just take a look at the stats...
You can see how almost 60% of the visitors land on my website via organic search!
Now, are all of my visitors searching for just searching for my name?
No, not at all. In fact, most of my visitors find me from my problem solving content...
Blogging is the most effective way to get people to your website, consume your content, and create an eagerness to subscribe to your email list.
But getting their email address isn't as simple as having that "Subscribe to Us" message flashing on your site. That just won't work anymore. They don't hand over their email addresses as easy as that in this day and age...
How do you 'earn' their email?
The first step is to start a blog.
If you consistently share content that attracts readers and keeps them hooked to your website, you will eventually win the trust of your audience, and once you do that they will likely subscribe to your email list for more of your content.
Effectively, the more 'Wins' your content gives them, the more it acts as a solution to their problems, the more likely they are to give you their email address in order for you to send them more of the same type of helpful, valuable stuff.
Next, create a pop-up that offers a lead magnet in exchange for their email addresses.
This lead magnet could be anything... an ebook, a free webinar, an online course, a checklist, or any other free item. Free doesn't sound like a good way to increase sales, but it allows you to build a relationship with your list and acts as way to prove your worth to your audience.
But remember... Free doesn't mean it should be low quality. In fact, you should lead with some of your best stuff. Don't forget, your lead magnet will be a reflection of your paid stuff, so if your lead magnet lacks quality, your subscribers will automatically assume that your paid stuff equally 'lacks quality'.
A good lead magnet will ensure that your subscribers will keep coming back for more, opening your emails and buying your products.
The real trick to creating an effective email lead magnet is to give your readers an experience, offering them a solution to their problem, in much the same way as your blog post content does.
2) Facebook Ads With a Self-Liquidating Offer Funnel
First things first...
What's a self-liquidating offer funnel?
Simply put, a self liquidating offer funnel (SLO) is when your funnel makes you more money than the money it costs to run the Facebook ads...
So , if you invest $100 into Facebook ads and your SLO funnel generates you $120 in revenue, you've made a $20 profit, and that's a successful SLO funnel.
Essentially, your ads become free because the money you make from your self-liquidating funnels is paying for them and adding profit to your business as well.
Cool, right?
Now comes the best part…
With the right self liquidating offer funnel in place, you'll also create dozens if not hundreds of email subscribers as an offshoot of that $100 ad spend.
So you're ads aren't costing you a single buck out of your own pocket, and your email list grows... That's a win-win situation!
For a self-liquidating offer funnel to work perfectly, you cycle all that money back into buying more Facebook ads that will bring in more traffic, leads, and sales, and continue the growth of your email list.
Plus you make all of your revenue on the back end by selling more products, services, and memberships to you GIGANTIC email list that keeps increasing at ZERO COST to you.
WOW!!
If you are tempted to implement a self-liquidating offer funnel to step up your email lead generation game, here's what you need to do...
Create an interesting ad on Facebook offering a free yet valuable lead magnet and tie it to an awesome landing pages that's designed for maximum conversions.
If you are not sure how to designed a killer landing page, read through my step-by-step article here and I'll show you everything.
Now when someone clicks on your ad, they'll be taken to this landing page where they have to simply enter their email address to gain access to the free thing.
Next, you offer a one-time offer (OTO) and a one-click-upsell (OCU) to earn back the money you paid for the ad.
Easy peasy!
But here's a caveat...
Your OTO and OCU products must be relevant to your subscribers initial interest. They should be enticing enough for your subscriber to give you their hard-earned $$$.
If you are interested in learning more about self-liquidating offer funnels and building out your own, take a look at the best practices in this article.
3) Pinterest
When it comes to incorporating social media into your email marketing campaigns, many marketers wholeheartedly embrace Facebook, Twitter, and Instagram...
But there are some hidden untapped social media markets that can drive more traffic, leads and sales to you...
... Like Pinterest.
Pinterest tends to get overlooked by many online marketers, but I believe it's one of the most powerful ways to drive traffic and build your email list.
After all, there are 322 million active monthly users on Pinterest.
My Wife, Melanie and I's site at ask-angels.com gets over 8 million visitors every year, and Pinterest is a huge component of that.
Here's another fun fact: A whopping 93% of active Pinterest users said they use the platform to plan for purchases and 87% said they've bought something because of Pinterest.
Want more proof of the power of Pinterest? Check out my website stats.
I get 646,000+ visitors (around 74% of my traffic) to my website from Pinterest.
Your business will most definitely see a direct rise as content reaches more people through Pinterest.
Surprised? You're not the only one!
If you are keen to start generating leads with Pinterest, here's a free Pinterest marketing course on my YouTube channel.
So how do you leverage Pinterest?
I'd recommend using your boards and pins to send relevant viewers to your blog post or landing page...
This way your visitors will always be exposed to your lead magnet offer. This is the clear cut and easy way of getting more subscribers.
Invest some time in Pinterest, you won't regret it.
4) YouTube
Have you ever wondered why YouTube is more valuable (and more widely used) than Facebook even though it has a comparatively smaller number of users?
I mean, why do 1.9 billion people use it actively every single month? And, why is YouTube the second largest search engine?
Because it leverages the power of video.
Undoubtedly, YouTube is one of the most powerful lead generators out there.
Don't miss the opportunity to promote your lead magnet on YouTube. Add a link to your offer or landing in the description of your YouTube videos to promote those leads on every front.
Make your videos so compelling and relevant to the target audience that they just can't resist clicking through to your landing page where you promote your lead magnet.
YouTube is a must-have today if you want to up your email marketing game.
5) Facebook Organic
There are more than 2.4 billion monthly active users on Facebook all over the world...
It's no longer just a social platform. In fact, it's fast become an important place for companies to market themselves.
Facebook is a great place to start generating high-quality leads at extremely low costs.
The best tactic for generating leads via Facebook organic is by posting value every single day to your personal profile and your business pages.
Posting incredible value through written, and video posts will see your email list growth and the sales in your business skyrocket.
If you haven't already got one, I'd highly recommend building yourself a Facebook business page.
On your personal profile, you are limited to 5,000 friends, whereas your business pages are unlimited, therefore you can continue to grow your brand past 5,000 people.
You can also start a group of your own and/or join relevant groups. Use Facebook as an opportunity to network and establish connections with your target customers. Those customers will see that accessibility and your sales will go up as a result.
Always go above and beyond to gain the trust of your audience and build credibility. With every one of your posts, and emails they read, you're building that!
Wondering what to share on Facebook?
Just step in the shoes of your key customers and imagine what they’d want to see.
Upload images, links, videos, gated content…anything, as long as it’s relevant to what you do. At the end of the day, it should be something your target customers would enjoy.
Regularly share useful content on Facebook both from your blog and from authentic industry sources. This will help you emerge as an expert or authority in your niche. Your customers will heed your advice and when you steer them in a certain sales direction, they'll follow your lead.
By promoting valuable content for free, you can win the trust of your audience. And this is extremely important if you wish to capture the email address of your lead (and their money later!).
Every so often, gently promote your free offer.
6) Instagram
They say, “A picture is worth a thousand words.”
And I think they're absolutely right, which is why I recommend including Instagram in your lead generation strategy.
Instagram has developed massively over the years, and it continues to improve. It's grown a lot from the days of being mainly an app for people to share their holiday photographs to now attracting all types of influencers, marketers, and companies.
The fact that 71% of Instagram users are under the age of 35 shows how massive the potential is for marketers that are targeting the millennials and/or Gen Z. So if you’re one of those marketers and you aren’t on Instagram, you’re definitely missing an opportunity to get your content out.
To leverage Instagram, make sure you come up with interesting images and videos that are relevant to your audience.
To promote your offer in your posts, include a clear call to action (CTA)… something like…Get my free ebook! Visit my bio for the link.
Here’s another tip…
Think of your bio as the 7-second pitch to convert your lead into a potential customer.
Your bio shouldn’t be about you. It should be about your audience.
Everything you put on Instagram; be it your bio or your posts….it should reflect how much you care for your audience.
Even if they don’t follow you on Instagram, they should feel compelled to take action, i.e. click on your link.
7) Instagram Stories
When it comes to Instagram stories, marketers are already favoring them, Why?
Because Instagram has a bigger number of users and, at the same time, 30% of users admitted having already bought from a brand after they first heard about it on Instagram.
Instagram stories disappear after 24 hours, this makes them an excellent source to create hype and market limited time offers such as flash sales.
Remember, Instagram stories are short-lived content so you don’t have to spend a lot of time brainstorming for ideas.
That’s the whole point about Instagram stories. You can be more imaginative by spending less time on designs and more in spontaneity and candor. A great lead generator, indeed!
Instagram Swipe-Up Feature
If you have an Instagram business account with more than 10k followers, you can enjoy access to the ‘Swipe-Up’ feature in Instagram Stories. It’s a total game changer when it comes to bringing in traffic and sales to your site or blog as well as lead generation.
This feature is ideal for companies and marketers wishing to share new content or products/services with their followers.
All you have to do is create your Instagram Story by clicking a photo, making Boomerang, or a video, click on the chain link icon, and enter the URL of your landing page where you’re promoting your lead magnet, products and services.
Don’t forget to add a call to action to your Story with the link so that your followers know to swipe-up.
Once your followers click on the link, they’ll be directed to your landing page where they can access your freebie in exchange for their email address... Turning your instagram followers into new leads!
Talk about ingenious lead generation tactics!
Wrapping It Up
There you have it…7 proven email lead generation strategies to help you capture tons of email leads (that I’ve used to generate 120k leads).
Many successful internet marketers are endlessly looking for proven ways to grow their leads and customer base through proven marketing methods.
However, growth can be a challenging and long-term process. So ensuring that you have multiple marketing systems working for you is a MUST!...
Don't rely on just one.
The Bottom Line Is...
Successful email lead generation is dependent on you putting out high-quality content consistently for your audience.
Start proving the solutions to your audience's problems through your content. By doing this you will quickly build the trust and credibility needed to have your audience flocking to your landing page and joining your mailing list.
The sales will come. The more valuable your content is, the more valuable you become to your audience.
Be consistent. It can be a long, slow process but it works.
Keep at it and don't give up!
