Do you want to learn how to send follow up and broadcast emails that make you money?
In order to truly
- connect with your audience
- effect the most people
- and increase sales
Learning how to email market with proper utilization of an email list is critical.
In this blogpost, you will learn how to deeply resonate with your audience via email marketing plus,
- How to establish know, like, and trust, AND make sales with just five emails.
How POWERFUL is Email Marketing?
Utilizing email marketing is an incredibly powerful tool for digital marketers.
Most customers--deep down, subconsciously-- long for those old days of Meg Ryan and Tom Hanks’ when that little AOL voice says, “You’ve Got Mail!”
There’s a hope there that we will be able to connect authentically with each other via email and there is a nostalgia there just waiting to be tapped into.
The number one piece of advice for you, as you begin your email marketing journey of building relationships with thousands across the world, is that in order to establish trust and real relationships with your customer avatar you have to be vulnerable and open and you must also provide your customers with value.
Each one of the people on your email list is a very real person with real challenges, real problems, and issues that you can help them with.
However, if you only email them every time you want to sell a product or promote something, you lose your credibility and consequently you lose the ability to help those very real people with their everyday challenges.
- Spammy email marketing campaigns don’t work.
- Email marketing campaigns with the sole purpose of making money don’t work.
- Impersonal and inauthentic email marketing campaigns don’t work.
But when you write to the people on your email list as if writing to your mother, or your college roommate, real relationships will begin to form. And that is a powerful thing indeed.
The Million Dollar Email Marketing Business In 3-Steps...
Want to build your list the surefire way to help your business take off?
Simply having that “Subscribe Now” message popping in on your site just won’t crush it any longer.
You need to level it up. Here’s how you start.
Update: I used to charge for this email marketing training, if you want to go deep and get a complete picture of email marketing, from generating leads and sales to, convincing your email list you are their number one fan, watch this video!
Step 1- Create A Lead Magnet That Delivers An Experience
A lead magnet is a free thing that you share with your visitors in exchange for their email address.
It could be a video, an ebook, a free course, a checklist, or any other digital product.
The key to producing lead magnets with a great click-through rate is to give people a remarkable experience.
What kind of experience? An instantaneous progressive change in their existing condition right after they opt-in.
Suppose you’re selling a service to help new moms relax and let go of their apprehensions.
A relevant lead magnet (that’s super easy to create with no cost at all) could be a video showing moms a guaranteed trick that’ll put their babies to sleep within 5 minutes.
These new moms are struggling right now. They’re tired, sleep deprived, and are perhaps facing postpartum depression. Naturally, they want solutions RIGHT NOW.
So, you offer them a simple trick they can learn, that’s absolutely free of cost. Something they can do in just 5 minutes.
And now they’re thinking, “Wow, this person is actually offering tips and tools to put my baby to sleep within 5 minutes.”
What other transformational ideas does this potential guru have that will help me learn and achieve more peace?
The real trick to an effective lead magnet with a great click-through rate is to give your prospects an experience, offering them a solution to their problem that they can access right now.
And this is how you build a list!
Want more ideas on how to create a high converting lead magnet? Check out the detailed guide here.
Step 2 - Capture Email Addresses
So you have a lead magnet. Awesome.
Now you need to use it to capture email addresses for your list and campaigns.
How do you do this? It’s actually really simple, here is a step by step guide!
You build a landing page, an opt-in page, and have a popup or banner appear on your blog. Here, you offer your free lead magnet in exchange for people signing up for your list.
Easy. That’s it.
You show them a freebie that will help them. They sign up to get it. They get their free thing, and you get a new subscriber. It’s a win-win for both of you.
What Should You Put On Your Opt-In Page?
Your opt-in page is a responsive landing page which includes your offer (lead magnet). You add an eye-catching headline message that encourages visitors to stay on your opt-in page. Plus, there’s a Call-To-Action (CTA), ideally with a personalized message such as “Send Me My FREE ebook” or “Download My Video”.
Other than that, include an optimized lead capture form with the least number of fields possible (ideally just name and email address) that encourages visitors to share their information.
Remember, the basic goal of an opt-in page is to capture the email address of your leads. Remove any friction that gets in the way of your goals!
Here’s another tip: Include an attention-grabbing image, video, or custom graphic that is relevant to your offer.
For instance, if you’re marketing a webinar, include the speaker’s headshot. Or, if you’re promoting a free software trial, include a graphic or gif of your software.
Also add interesting copy on your opt-in page that elucidates everything about your offer. Avoid using large chunky paragraphs, and include a bulleted list so that it’s easier for people to read.
Need more tips on how to create an opt-in page that converts like crazy? Click here.
Split Test To Get To 50% Conversion Rates
Split testing is a critical part of running a prosperous online business.
When engaging in opt-in page design and email marketing, executing the right method to split test can upsurge your conversion rate exponentially.
Effective A/B testing can transform your email marketing campaign from losing cash, to breaking even, then from breakeven to lucrative, and incessantly upsurging your profit margins.
Wondering what A/B testing is?
It’s the process of testing one item with two variables, deemed A and B, to see which one can improve conversion.
Basically, you split test your opt-in pages with different elements in an attempt to really nail-down the elements that bring you more opt-ins.
How do you split test your email and opt-in page? Click here for a detailed step-by-step guide to help you get started.
Step 3 - Create a Transformational Autoresponder Sequence
The single most important thing you need to understand to create an autoresponder sequence that really connects with your avatar customer is that you need to be vulnerable and open… but you also need to provide value.
Your autoresponder sequence is basically the follow-up to the person signing up for your email list. It will consist of 7 to 10 emails or so that will be sent automatically over the course of the next couple of weeks to communicate with this new list-member.
And creating an effective autoresponder sequence that really hits home with your subscribers is a key foundational component to winning in the long-run with email marketing.
With that being said, here is a basic guide to how you might want to put this autoresponder sequence together… because building it correctly is actually really important.
Here is the method I use, that I find has worked really well for my own business.
Email Autoresponder Guide
- Email #1: The first emails should be focused on sending the lead magnet. You welcome the person to your list, and set the stage for future emails by letting this person know that you’ll be sending more things in the future that h
ave made a difference in your life
- Email #2: Tell your story. This should be personal, open, and vulnerable… but it should also be brief and to the point. One tactic I like to use is to start the story at the ‘battle scene,’ the key moment of emotional conflict. Then,
you go on to explain the challenge… but you don’t offer a solution quite yet. Instead, you tell them that you do have a solution, and it has revolutionized your life. Also let them know that you’ll be sharing your solution with them in tomorrow’s email.
- Email #3: In this email, you are sending your solution/epiphany. This is your answer to the problem you’ve had in your life. But you also mention all of the ‘extra hidden benefits’ that this solution brings. You don’t give those in this email, though.
- Email #4: Deliver the promise of sending the hidden benefits of your solution/epiphany. Choose the benefits that are the most powerful, that are most likely to change the lives of your subscribers, and send them.
- Email #5: An urgent call to action. Contrary to what this sounds like, it is not a cash-grab! This is a
moment where you present your offer (your premium course, your full ebook, your full video series, etc.) so those that want a fast way to accomplish this goal can get started right now. Present a clear call to action, but also let them know that future emails will help them through this journey!
Sending great content to your lists is actually easy stuff! And this is the beginning of successful future broadcasting campaigns.
Of course, your autoresponder sequence can be more complicated than this. This is just a very basic framework. But it works!!!
The key is really to build up trust. That’s the whole game with email marketing campaigns. From the subject lines to the last word, getting people to know, like, and trust your message is what your email campaigns are all about.
Like I said... easy!
How to Email Market
Here are the easiest steps to take when learning how to email market the right way. It's more simple than you think!
- Just start writing. If you are feeling uninspired and don’t know what to write your email about (more on content in just a bit), do some pushups, go for a walk, do some jumping jacks, get that blood moving and come back to your computer and just start writing.
- Use plain text. Not an HTML formatted email. Plain text is effective because it looks like an authentic email that you would send to your friends or coworkers.
- Use a bigger font size. Since most people have email apps on their phones and read their emails on their phones, a larger font size is much more readable. Also consider your target audience-- an older font is easier for the older demographic to read.
- Carefully choose your subject line. Your subject line is so incredibly important. If your subject line does not compel your customer to open the email, then everything you’ve written in the email is useless.
- Write your emails yourself. Utilize the language and colloquialisms that you use on a daily basis. We each have a unique voice, and if you channel that unique voice, your authenticity will be apparent and valued by every single customer who reads your emails.
Generally speaking, once someone signs up for your email list, you should have a follow-up sequence in place.
Once you’ve gone through that follow-up process, you can begin contacting these customers on a regular basis.
Keep It Simple because This Will Happen
It is important to go with a SIMPLE system at first, and ignore all the 'dynamic response' and 'segmenting' campaigns stuff that is going on out there.
Yes, email marketing can be incredibly complex. But simple is often better… especially at first.
I ran a simple 10 email follow up, after which I would move those list members to a broadcast list… and I did that for about 7 years and crushed it, because I stayed focused on creating great content that attracted people vs. fiddling with automation and other added complexities.
Every time you look back at your old autoresponders, you will probably be like "wow, this sucks" because you grow... and what you thought was great at one time... Well, that will change. And that is good!
So 'perfection' is not possible, and you shouldn’t even worry about it.
But you MUST get version 1.0 OUT FAST!
Then, get traffic, get data, look for low open rates and fix them, and just start working your way up.
Add on more when you have inspired ideas… and boom. That is really the game. Do it well and with excellence, and provide a ton of value.
How To Upgrade Your Autoresponder Emails Fast
If you want a training to help you crush it with an autoresponder sequence, consider Andre Chaperon’s free email course. It’s called ARM 2.
ARM is intense... And Andre is working on an update for it that won't be out for a few months...
Andre Chaperon is the best teacher in the world when it comes to email marketing. He teaches you how to get your emails opened, how to structure the flow of your autoresponder sequence, how to open loops, etc. It’s just really good stuff.
Check out his free email marketing course to see it in action here.
How to Create An Atm Machine From Emails
With email marketing you are committing to being a hero to your people….
…committing to consistently emailing them…
And, you shouldn't send any boring email.
Your email should provide interesting and valuable ideas that compel recipients to actually take the action mentioned in your email; be it clicking on a link or subscribing to your website.
For email marketing to work like a charm, consistency is key. You should make the entire process fun, interesting, and engaging for your readers.
Why The Email Newsletter is Dead
When email was new, the “You’ve got mail” message was an exciting welcome every time you logged into your email inbox.
But now, instead of a physical mailbox being overrun by junk mail, your email inbox is overwhelmed with junk.
Why?
Because you can send emails cheaply, and can spam the crap out of it. Email campaigns are easy and are a dime-a-dozen.
But why do some achieve success with email marketing, and others say that email is dead?
The ones who scream that email marketing is dead simply have not learned how to shift into the new way to create and deliver marketing emails since beyond the information age.
I was also unaware of the shift that is needed to break through all of this noise for years, and my email marketing struggled.
Since developing the critical success marketing mindset in this information age economy, not only has the 10k a month consistently been dialed in... but through successful email marketing, I have had many 10,000 dollar days!
Want To Be Able To Send More Sales Emails?
Has this ever happened to you? You sign up for a webinar, or for a free quilting guide, etc. Then, all you get is sales email after sales email after sales email!
You aren’t interested in any of these sales, so you quickly hit the ‘unsubscribe’ button! You’ve left the email list of the people who could have not only made money from you, but who could have also helped you to get much further along on your journey!
This all begs a question… how do you send more sales emails without driving people away?
The answer is simple. You need to earn the right to send more email. The truth is that the simple email newsletter is quite dead.
Today, the trick is to provide free value in most of your emails, and to only make offers about 30% of the time.
If you send out three emails a week, two of them should be full of free information where you are giving insane value to help make your readers’ lives better. Then, one of them can be a sales email and/or an email with an offer.
If you want to send more sales emails, you want to send more valuable, transformational material than anybody else.
Then, you have the opportunity to market your offers and products to your readers through your email. You show them lots of value, but you also show them how you could help them even more with your paid products.
And that is how you create an ATM machine from your emails. Your money is not made in offers on the front end of your funnel. It is made on the back end, through direct email marketing.
That is where the magic really lives.
How To Never Run Out Of Emails To Send!
Having trouble coming up with email ideas for the list members you do have?
This is a two-sided hack that will skyrocket your email list and email campaigns.
Become a content creator instead of a content consumer.
This will grow you a list of people who will then see your lead magnet offer and landing page, and will give you email content you can send each week!
This also creates a positive feedback loop that helps you to keep the machine going. Here’s how it works.
How Can I Help My Subscribers This Week?
Begin creating content on a single platform.
Many marketers get burned out by trying to be on every platform at once.
You can start with a blog, a YouTube channel, or even a podcast. Any of these will work
If you release two YouTube videos a week, pick one of them and write an email about that topic for your subscribers!
If you keep the creative machine churning, it feeds itself… and you enter a positive feedback loop where your efforts all come together to multiply and help you to succeed even more!
Your First Platform Should Also Feel Completely Natural To You
Part of building a dynamic broadcast email machine lies in having great content for that machine.
For instance, if you are a born writer, form a blog.
If you feel more natural speaking in front of a video camera, start a YouTube channel.
If you enjoy detailed discussions about different topics, opt for a podcast.
As you build your lists, you’ll get more and more people to visit your optin page, and get more email leads!
As you create content for your channel, podcast, or blog, you will also have email content you can create and send! Let your content creation kick-start the creativity you need to create 3 broadcast emails per week. You can even (and should) link back to your videos or blogs in your broadcast emails as you create them, further expounding on those topics.
Ask yourself this simple but profoundly impactful question “How can I help my subscribers this week?”
It Takes Practice To Get Good At Creating Email Broadcasts
Creating killer content for your emails takes a lot of practice. You can’t expect to come up with an epic, life-changing email the first time (or every single time) you broadcast. But practice makes perfect!
Just make sure that you keep doing it.
Try A 90 Day Challenge To Really Kick It Into Overdrive
Dare to take the 90 day challenge? Create one piece of content daily for 90 days. But every piece should be better than the previous one!
Sooner or later, you’ll start earning subscribers. Plus, that is 90 pieces of content that you can use to create awesome broadcast emails!
Still not sure how to do it right? Check out a detailed guide on how to successfully build an audience right here.
The Real Secret to a 1 Million Dollar Business
So you know how to build a subscribers list and have begun constructing one.
But how do you transform your visitors into regulars (and eventually into customers)?
It’s a very critical step, and you can’t coerce or manipulate it!
Do you want the million-dollar secret? Here it is…
The foundation of trust lies in the value you send to your subscribers.
Genuinely help them, and get them to know, like, and trust you. That is truly the entire goal.
And the best way to do that is through email marketing.
Conclusion
This follow up email marketing process is simply a moldable model. There is no perfect formula.
This whole process of email marketing is a learning curve and a challenge.
But luckily, you don’t have to position yourself as the expert who has everything figured out. Share your challenges, your struggles, what’s been inspiring you, what you’ve learned, freely give of yourself and people will respect that. You’ll start building authentic and lasting connections. And those connections are the whole point of email marketing.
