This post shares the prompt template that I've been using to create new offers, new lead magnets, new workshops and all of the necessary copywriting for several months now.
Plus, you'll get to see a real-world example of how it works, too.
Now, I'm personally using this exclusively with the Claude 3.5 Sonnet model which you can use through Koala Chat or directly on Claude.ai's site.
The benefit of Koala is that you get their long-form writing tools, the AI image tools and their entire prompt library, in addition to getting to chat with Claude 3.5 Sonnet for as low as $9/mo.
And you can save 15% with promo code MILES if you decide on Koala.
Claude Pro is $20/mo.
Both tools will give you some access for free, so you can start testing out this prompt that's revolutionized my business without signing up for a paid account.
Sound good?
Great!
Ok, here's the prompt template in its raw form that you can use as a guide to begin a conversation with all of the pieces of the puzzle that Claude will need to help you get world-class results:
Introduce your role and expertise: "I need your help as a [specific type of marketer]. Please act as a [describe ideal expert persona] who excels at [list key skills/areas of expertise]."
State your primary goal: "My main objective is to [describe your primary marketing goal]."
Provide background on your current situation:
- Your niche: "[Describe your niche]"
- Current strategies: "[List current marketing strategies]"
- Target audience: "[Describe your current and/or desired target audience]"
- Core offer: "[Describe your main product/service]"
Explain your challenge: "Here's the specific challenge I'm facing: [Describe your marketing challenge in detail]"
Share any relevant theories or approaches: "My approach to solving this involves: [Explain your ideas or theories]"
Request specific help: "I need assistance with: [List specific areas where you need help, e.g., hooks, unique mechanisms, messaging]"
Provide context on common misconceptions or objections: "Some obstacles I'm facing include: [List relevant misconceptions or objections in your market]"
Ask for insights and ideas: "Based on this information, do you have any:
-
Questions for clarification?
-
Insights on my approach?
-
Ideas for hooks or unique mechanisms?
-
Suggestions for overcoming the stated challenges?"
Now, the template itself can feel and read a bit clunky...
Or it may feel too 'rigid' at first...
But know that you can just freestyle your response and it's ok if you ramble or go in a different order.
The key here is to give Claude as much information about your customer avatar as possible. The more you share about who you help and how you help them, the better.
If you need help getting clear on your audience, their challenges, their fears, what keeps them up at night, what they've tried and what they believe is holding them back...
Take time to go through the customer avatar course I've published for you for free, here.
For me, I usually write about 800 words or so to hit all of these key factors to prime Claude with what it needs to begin a coaching or copywriting work session.
My initial prompts are usually over wordy, have poor grammar, lots of 'oh ya, and this too' comments within them, etc.
The goal here is to help you see that you don't need to craft any fancy prose to get great results.
You simply need to cover all 8 key points from the template above.
To help you see this in action...
Here's a real-world example based on a brand I could build in the fitness and weight loss space so you can see how this template looks once it's all written out.
I need your help as a direct response marketer. Please act as a seasoned fitness marketing expert who excels at crafting compelling offers, developing unique hooks (in the style of Michael Masterson's "Great Leads"), and creating innovative mechanisms (like those discussed in Eugene Schwartz's "Breakthrough Advertising").
My main objective is to grow a large, engaged email list of potential customers in the weight loss niche, specifically targeting men in their 40s.
My niche is weight loss for men, focusing on helping guys in their 40s achieve a lean, muscular physique without going to the gym. Currently, I'm using social media content marketing and some paid ads on Facebook to attract leads. My target audience is men aged 40-55 who are frustrated with traditional gym-based approaches and are looking for a more convenient, sustainable way to get in shape.
My core offer is a 12-week online coaching program priced at $997, which includes a customized meal plan, daily accountability check-ins, and weekly group coaching calls.
Here's the specific challenge I'm facing: While my program delivers great results for clients, I'm struggling to stand out in the crowded weight loss market. Many potential customers seem skeptical of "another weight loss program" and are hesitant to invest in my high-ticket offer right away.
My approach to solving this involves leveraging the power of intermittent fasting and a daily 10,000 step goal as the key pillars of my method. I believe these strategies are more accessible and sustainable for busy men in their 40s compared to traditional gym-based programs.
I need assistance with developing a compelling hook and unique mechanism that will make my approach stand out and seem fresh and exciting, even though the core concepts (fasting and walking) are relatively simple.
Some obstacles I'm facing include:
- The perception that weight loss requires intense gym workouts
- Skepticism about the effectiveness of "just walking" for fat loss
- Concerns about the safety and efficacy of intermittent fasting, especially for men over 40
Based on this information, do you have any:
- Questions for clarification?
- Insights on my approach?
- Ideas for hooks or unique mechanisms that could make my offer more appealing?
- Suggestions for overcoming the stated challenges and differentiating my program in the crowded weight loss market?
I'm open to exploring creative angles and would love your expert input on how to position my offer to resonate with my target audience and stand out from the competition.
With this information, Claude has what it needs to help you come up with new lead magnets...
To map out workshops or multi-week programs...
Or to help you craft a headline for your next opt-in offer or sales letter.
For me, this simple process has been absolutely revolutionary!
And I wanted to share with you.
Enjoy.