Are you seeking ways to work less and earn more with your online business while continuing to grow your income online?
The key to achieving this is strategically focusing on long-term tactics that will set you up for lasting success. One such tactic is investing your energy into evergreen traffic strategies such as search-based content on YouTube or starting a blog to get traffic from Google that can drive leads and customers to your business for years to come.
This approach is much more sustainable than relying on social media traffic, which requires constant attention and can disappear as soon as you stop posting.
Another essential aspect of growing your online business is prioritizing your email list. Through consistent email marketing, you can touch the lives of an ever-increasing number of subscribers with the same amount of effort.
Furthermore, consider incorporating recurring pay offers, such as software memberships or affiliate marketing, which can provide you with steady income for months and years to come.
The secret to reaping these rewards is committing to your chosen niche and remaining dedicated for the long haul, allowing you to rise above your competitors and ultimately work less while earning more.
If you need help finding a profitable niche, click here.
Key Takeaways
- Focus on Evergreen Traffic Solutions for sustainable growth and less future work
- Prioritize growing your email list to reach more people with the same amount of effort
- Commit to long-term success by incorporating recurring pay offers and sticking with your chosen niche
Evergreen Traffic Solutions
Focusing on evergreen traffic solutions is essential for your online business.
Regardless of whether you're an affiliate marketer, creator, course creator, or author, you need traffic to fuel your business engine. Remember that not all traffic is created equally.
Long-form videos on YouTube and long-form blog posts that rank well in Google have the potential to drive traffic for years to come.
When you compare this to social media traffic, you'll notice that you need to be consistently present on social media to maintain traffic. If you stop showing up on social media, your traffic will be gone.
By solely focusing on social media, you're committing yourself to more work in the future. However, when you learn and master evergreen traffic solutions, such as search-based content on YouTube or Google with a WordPress blog, you're setting yourself up for long-term success.
These traffic solutions allow you to leverage the work you've done years ago to bring in leads and customers today.
This means you don't have to work as hard to maintain your business once you've put in the work to create content that ranks well.
In fact, I have blog posts and videos from seven to ten years ago that still drive traffic, leads, and customers into my business today.
Don't forget about the power of paid advertising as well. Many businesses start with organic content and then reinvest profits into paid ads to duplicate their reach.
This helps to increase the number of leads and sales. However, it's essential to play with "house money" and make sure you've nailed your evergreen traffic strategies first.
Growing Your Email List
One aspect of your online business worthy of your attention is growing your email list.
The power of compounding shows up most effectively inside your email list. In my business, I email my list on average about three or four times per week.
When I had only 12 subscribers, it took the same amount of time to email my list as it does now, when my lists have grown to over 200,000 subscribers.
What this means is that as your email list grows, you can reach more and more people with the same amount of work. It's important to understand that your email list is your distribution system – the key to moving units, whether it's your products or affiliate products.
When you look at the largest businesses out there, like Amazon, Walmart, and Starbucks, they have all figured out distribution in a physical system. Email is our digital equivalent of that distribution system.
By focusing on email and getting good at email marketing, you're setting your future self up to work less and earn magnitudes more than today.
As your email list grows and you continue sending messages, you can touch more lives and attract more customers to your business. The work you put into creating emails remains constant, but the reach and potential impact of your messages increases with each new subscriber.
Take the time to invest in growing your email list, and watch as it unlocks more opportunities for greater earnings with less work in the long run.
Recurring Pay Offers
One highly effective way to work less and earn more is to focus on recurring pay offers. Some examples of these offers include software, membership programs, newsletters, and group coaching.
Remember, you don't have to create these offers yourself - you can simply partner with them as an affiliate.
When you sell products that will bill customers on a recurring basis, you make one sale, but you earn over and over again. For example, in my wife and my business, we have a membership program that has been running for about eight to nine years.
We have had people on that membership from the beginning, paying $37 a month consistently.
This means that by doing the work of building the membership program and optimizing the sales funnel, our income can grow from $37 per month to $37,000 per month.
This concept applies to the affiliate side as well. Promoting software and other required tools for your audience in the internet marketing game can lead to long-term recurring commissions.
As you help your customers gain value from those tools, they are more likely to stick with them, ensuring that you're paid over the long term.
Whether you're creating products with a recurring back end or finding and promoting them as an affiliate, the key is to focus on the recurring offers.
This way, when you make a dozen or a hundred sales, you're not just getting one-time commissions; you're earning commissions for months and years on end, allowing you to work less in the long run.
You must also understand that consistency and commitment to your niche are vital to achieving success.
I encourage you to check out my Offer Recon course to help you find the highest-paying affiliate offers in your niche. That way, you can better support your growth and continue to earn more while working less.
Commitment to Long-Term Success
One of the biggest keys to working less and earning more is to stick with it for the long term.
You see, many entrepreneurs start out trying various business models and switching from one niche to another, jumping from one thing to the next.
However, every time you switch to a new niche or business model, you're starting over from zero, losing any momentum and compounding returns you've built up.
The algorithms on platforms you publish your content on, like Google and YouTube, take note when you continue to show up and publish consistently over time.
When you've been doing this for three, five, or even ten years, you eventually rise up in the algorithms, meaning you'll get more traffic without having to do more work. This compounding effect is key for long-term success.
Your willingness to stick with one thing for the long term and continue showing up longer than your competitors means that eventually, by definition, you'll overtake them.
This applies to any niche, even sub-niches, where you remain 100% focused and committed to those specific audiences. By continuously working within one niche, you can gradually outperform others and gain a dominant position in that market, ultimately leading to more traffic, leads, and customers.
It's incredibly important to overcome the fear of committing to one thing and fearing that it might not work out.
By being persistent and consistent in your chosen niche, the results can be more rewarding than constantly jumping from one niche to another.
That commitment to long-term success, combined with evergreen traffic solutions, growing your email list, and focusing on recurring pay offers, will set you up to work less and earn more than ever before.
